Look beyond the résumé
Social media profiles have become standard tools for researching and
evaluating talent. Instead of only looking at a candidate's résumé,
thoroughly vet them by looking at their LinkedIn, Twitter and other
social media profiles.
"Candidates' social media profiles can highlight personal experiences
and interests that tie into professional lives and skills, and may show
the person is a perfect fit," said Pete Kazanjy, founder of recruiter
search engine company. "Depending on the type of job you're recruiting for, make sure you're
looking at the right social networking sites to find candidates who may
be off your radar."
Kazanjy noted that engaging with potential candidates on social media
can be to your advantage, regardless of whether they are interested in
the position you're offering right now.
"Although the person may be content where they are now, you never know
what the future has in store," he said. "Engaging with candidates on
their personal profiles allows you to form a relationship."
Expand your search area
Even just a decade ago, it might have seemed like a distant dream to
have full-time, off-site employees with the same exact technological
capabilities as workers in the office. Today, advancements in cloud
computing and video conferencing have opened the doors to hiring remote staff members, so recruiters are no longer limited to candidates in close geographic proximity to the company's headquarters.
"If your company is located in a competitive hiring market, you'd be
better off searching for top talent in a less competitive area," said
Anthony Smith, founder and CEO of CRM software company name Insightly.
"Technology allows for smooth collaboration and communication no matter
where employees are located, so you don't need to lose out on experts
in your field because of where your company is based."
Use existing employees to market your company
Sometimes the best way to attract a candidate to your organization is
to show off the people he or she will join there. Taso Du Val, founder
and CEO of global tech industry network Toptal, advised highlighting your company's existing talent during the recruiting process.
"Talented individuals want to work with top talent, so showcasing the
all-stars already on your team can help validate why other high-quality
candidates should hop on board," Du Val said.
You can also use your current employees as a recruiting tool by sharing their positive testimonials with prospective candidates.
"Ask employees why they like working for your company," said Sandy Mazur, president of staffing firm Spherion.
"When you're vetting talent, share some of the feedback and anecdotes
that your workers shared with you, as those may resonate with candidates
and attract them to the job."
Put your mission on display
A mission of social good
really resonates with today's employees, especially those of Generation
Y. For that reason, Charley Polachi, managing partner of Polachi Access Executive Search, recommended highlighting your company's mission when reaching out to candidates.
"People want to think they're doing something meaningful and valuable,"
he told Business News Daily. "They want to change the world one day at a
time. [A great] company mission will align with candidates' own
personal values."
Author: Nicole Fallon
Sources: Business News Daily